REALTOR SUFFERS FROM CHANGING MARKET CAUSING DEPRESSION

“My real estate business has always been a consistent source of income. Then business just stopped.” --Mike

SITUATION
When Mike joined the Productivity Booster Coaching Program he had doubts that his business would recover in the current real estate market.

He was going through his savings while attempting to keep up with the market changes. Mike was taking training to learn new tools necessary to keep up with the market changes but to no avail. His production numbers barely changed.

What Mike didn’t realized was the impact this struggle created on his emotional state of being. He had internalized a state of hopeless and had not recognized the signs.

He felt as if the weight of the world was on his shoulders and he had no idea what to do to change it. He just kept showing up for his business and taking more classes trying to get something to change as he watched his debt grow and savings disappear along with his sales production.

OBJECTIVES/GOALS
Mike knew he wasn’t going to leave the real estate business. But he also knew that he was not equipped to find his way through the massive changes that had swept through his business and life.

Mike wanted to resuscitate his real estate business and bring his production up.

TASKS AND SYSTEMS TO REACH SOLUTIONS
Coach Linda asked Mike to organized the systems and procedures he had already established in his business. He was to redefine his goals with quarterly benchmarks. She asked him to reassess his way of doing business including how he allocated his time and money.

She knew that in order for Mike to overcome the hopeless state he was in, it was imperative that Mike create very well thought out and realistic goals. He would then make a plan with precise action steps to take, and time tables to follow, in supporting his goals.

This would give him a daily focus with benchmarks placed in strategic locations to empower Mike in knowing he was making progress.

BUMPS IN THE ROAD TO A BREAKTHROUGH
Mike told Coach Linda that he had made goals in the past that had not been met; wouldn’t it be the same? “I keep showing up for work day after day, month turning into another month without a commission check.”

This was Mike’s hopelessness speaking; he was programmed to be being disappointed again. What he didn’t know was that this time it would be different because he had a few safety nets in place. Mike hired a coach and his goals were realistic, not based on trying to keep up with the top producers in the office.

By trying to keep up with top agents, Mike inadvertently set himself up to feel inferior, thus allowing hopelessness to set in.

AH HA MOMENT
Mike followed Coach Linda’s instruction to the letter. He got his ah ha moment when he realized that even though he was taking new classes and learning new skill levels he continuously put himself down by comparing his current production level to his past and the production level of other so called ‘top producers’ around him.

Mike was too busy putting his performance down to acknowledge the impact that the market changes had on everyone’s business. Other agents were also feeling the effect of the market shifts; they just showed it in a different way. And that maybe they were hopeful in their business, all the while Mike had allowed the energy of hopelessness to weigh himself and his business down.

BREAKTHROUGH: RELEASING AN EMOTIONAL BLOCK
Mike had experienced that refocusing his thinking and being realistic in his goals created hopefulness inside of him. Now, Mike was aware of his internal change from hopefulness and purposeful direction to hopelessness and inferior thoughts.

BREAKTHROUGH RESULTS
Mike developed systems inside of himself and his business that would help him red flag a change in his emotional attitude by the increase or decrease of his sales production allowing him to make timely changes back to meeting his goals.

When sales production drops dramatically, look to your emotional state for disappointment and grief which can easily lead to hopelessness. --Coach Linda