Dorothy knew she wanted to sell real estate BUT she wanted to do it on her terms. In the twenty plus years she had spent selling real estate she knew there were aspects of the business that did not peak her interest anymore.
After all, she was a veteran and had paid her dues long ago. Now it was time for fun while making money. And then reality hit…the real estate market took a drastic turn to the left and Dorothy had to make some important changes.
She had choices to make…does she stay and learn the skills she needs, continue down the road she has been going, or leave the real estate business and start a new career or job?
Dorothy’s situation is more common than not in the real estate market as brokerage companies’ profits are hitting an all-time low. There are more agents making up the complexion of the real estate offices like Dorothy than there are high performers.
Brokerage offices are facing lower production levels because many of their agents are hitting production walls like never before.
Even the veterans have to upgrade their business tools and suffer through the time-consuming learning curve to keep up with the market changes. Or do they?
SITUATION
Coach Linda Berger spoke to Dorothy about her situation. Dorothy did not want to leave the real estate market, although her priorities had changed; real estate now was strictly a vehicle for money to pay the bills and supplement her other sources of revenue.
She didn’t want to build a business –Dorothy just wanted to sell a few homes a year and enjoy her life. This goal filled her with guilt and then anger for feeling guilty.
Her dilemma was the fear of having this conversation with her broker, as she had been feeling that she must produce at a high level of production for her office. She knew that her heart was not into higher production and her guilt kept her from even a few closing a year.
Dorothy’s inner struggle to do it ‘her way’ impeded her ability to do it anyway!
OBJECTIVES / GOALS
Coach Linda suggested Dorothy have a heart to heart talk with herself and determine what she was willing to give up in order to have a few closings a year. And where would she draw the line as to not moving one more step forward.
How could she give up the anger blocking her forward movement? What would she need to move forward in agreement?
SOLUTIONS
Dorothy knew she didn’t want to build a business. She just wanted to work a simple plan and use the rest of her time doing other things that she loved to do and be with the people she wanted to be with.
TASKS AND SYSTEMS TO REACH SOLUTIONS
She acknowledged her past successes which empowered her to understand that she no longer had anything to prove with a high production level. She had been there …done that. Dorothy just wanted to make some money.
By empowering herself within the boundaries of her working agreement she became very clear on what she would generate within the walls of the company she worked for.
The final step would be to create action steps supporting the choices and agreement she had made with herself and her broker.
AH HA BREAKTHROUGH MOMENTS
Dorothy’s ah ha breakthrough moment came during her heart to heart moment, when life opened to the wide angle as Coach Linda calls it… and revealed that it was okay to work in real estate for the money.
She knew that her desire to always do the best for her clients would continue to be her focus and just because her financial priorities had changed, Dorothy’s work ethics had not.
In that one moment she felt stronger in her choices.
RELEASING A BLOCK TO A BREAKTHROUGH
There were so many other things she wanted to do and the feelings of guilt locked her focus on one choice; and that one choice barred the door to create a few closings that year.
BREAKTHROUGH RESULTS
Dorothy made the breakthrough she so desperately wanted to, and released the block to her production.
Now she works for her production level, does what she loves outside of real estate, and touches the lives of people with her talents and knowledge.
In being true to herself, Dorothy opened the door to her own potential and closed more real estate transactions along the way.
When we are in inner turmoil our financial supply starts to diminish. Reconcile the turmoil and the flow starts. Coach Linda
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